Turn strong tech into products
users connect with and love.
We work with Seed to Series A startups to build and lead their product management function: strategy, roadmap, GTM, and team alignment. Hands-on, not advisory-only.
Companies we helped
Why founders choose Duku
A hands-on product partner who gets into the trenches with you and drives your venture forward.
Hands-on, not advisory
We own the product function. Strategy, roadmap, user research, GTM or any other product management task needed, we do the work, not just advise on it. Our team joins as a product leader in the organization, not as a consultant writing slide decks.
Speed to first value
Structured for fast ramp. Assessment done in weeks 1–2. Product vision and roadmap locked by week 6. GTM conversations with design partners run in parallel. Most teams see real traction within the first quarter.
Deep web3 expertise
About half our clients are in crypto and blockchain. We've worked inside DeFi, crypto intelligence, NFTs, token economics, and compliance-heavy environments. We've done this before so we know the protocols, the tradeoffs, and the users and therefore can drive impact immediately.
Founder-friendly model
The experience level of a senior product leader, without the overhead of a full-time headcount or the detachment of a big consulting firm. We have a flexible payment structure that will fit any venture's needs.
What the first 90 days look like
Most engagements follow the same process. You get product processes and structure fast and as a result real tangible value to your team within the first quarter.
Assessment
We develop a clear picture of where you stand and what's missing by assessing your product, market, and users. Then we dive deeper with a thorough competitive landscape analysis and multiple user interviews.
Strategy and roadmap
We create a shared product vision across all team members, a north star everyone can build toward. Based on that, we define priorities and a detailed roadmap. During this time we also kick off the first GTM conversations with potential design partners.
Build and validate
We actively iterate the product based on usability insights and interactions with our onboarded design partners. We also start thinking together with the team and work jointly on the path toward the first paying customers.
Hands-on product leadership
We embed into your team, take full ownership of the product function, and drive it forward. Strategy, execution, and real results.
Product vision and strategy
Market positioning, user research, competitive analysis, and a clear product direction that aligns your team and attracts customers.
Roadmap and prioritization
A roadmap engineering can build to, with features prioritized against real user needs and business goals, not gut feel.
Go-to-market
Design partner identification and outreach, product marketing materials, collaboration frameworks, and pipeline to first revenue.
Team alignment
Bridging product, engineering, and leadership so everyone knows what to build, why, and how it connects to business outcomes.
Where we've done this before
Real engagements with real outcomes. We focus on doing and creating value from day one.
Gal took a key role in bringing on our initial clients and design partners. He established himself as a leader in the organization and as a trusted advisor. I involved him in many of the complex business and strategic decisions I faced.
KFIR NISSAN · CEO, VALID NETWORK
Who's behind Duku
10+ years in product management across US and Israeli startups and global enterprises
Last 6 years: early-stage focus (0 to 1), Seed to Series A
~50% of clients in crypto and blockchain, deep web3 native expertise
Strong background in DeFi, crypto intelligence, and compliance-heavy environments
Duku is a product management consultancy. We work with founders who have strong technology but haven't yet built the product function to turn it into something users connect with and love.
Led by Gal Mordechai, we operate hands-on, not as advisors who write recommendations and leave. We own the strategy, build the roadmap, lead user research, and drive GTM alongside your team.
Most engagements start as a monthly retainer. Some are scoped projects. Either way, the goal is the same: real product progress, fast.
Ready to build the product function your tech deserves?
Let's find 30 minutes to map out what the first two weeks would look like for your team.